![]() ![]() There is no specific timetable for a potential announcement of a deal between Fox and MLB. In-market streaming for baseball will be a much larger scale, given the everyday nature of MLB’s schedule. ![]() Comcast, which holds the rights to six MLB teams, is less inclined to use it because it already has a division that streams sports programming that is generally regarded as high quality - such as the Olympics streams for NBC and local NBA streams for its RSNs. Sources said the requirement, in addition to a rights fee that is around 4 percent of a team’s overall media deal, would cost RSNs in the mid-to-high seven figures per team.Ī deal between MLB and Fox Sports would put these 15 clubs, whose local media rights are held by Fox, in line to have their games streamed locally.įor MLB, the requirement to use BAM Tech will ensure that the streams’ video quality will be secure.īut the requirement remains a significant sticking point for other RSNs, sources said.įox uses vendors like Anvato and Akamai for its FoxSportsGo service and appears willing to use BAM Tech in a similar way. Under the proposed Fox agreement, fans will be able to access games on Fox Sports RSN websites and the FoxSportsGo app, plus distributors’ websites and apps.Īs part of the deal, MLB is requiring that Fox’s RSNs use MLB Advanced Media as the vendor to manage the live streams through its new stand-alone BAM Tech operation. But that stance proved the biggest roadblock to a deal, as cable operators would have needed to share subscriber data with the league during the user authentication process, something they were not willing to do. MLB moved off of its insistence that it host local games through MLB.com, something league executives wanted so they could ensure the quality of the video streams is high. The Toronto Blue Jays are the only team now streaming live games locally. It was a significant shift in MLB’s negotiating position that led to the breakthrough with Fox, which has been in active negotiations with the league for several years over the streaming service. The Yankees first streamed games in 2009, ending after 2013. An agreement to offer authenticated local streaming of live games is expected to be in place by the start of the 2016 season. Several industry sources said the league is drafting deal documents with Fox, which holds the local media rights to 15 MLB teams. Local streaming is coming to many Major League Baseball markets next season, thanks to a breakthrough in the league’s long-running negotiations with Fox Sports. ![]()
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